At Urban Studies we pride ourselves on quality fieldwork, national benchmarking, tracking and an innovative approach.
Shopping Centre and Consumer Research
SHOPPER
– Detailed shopper survey
– Origin survey
– PowerBI analytics
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HOUSEHOLD
– Non-user vs. user
– Market share
– Competitor analysis
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FOCUS GROUP
– Qualitative research
– In-depth consumer insights
– Obtain new ideas
– Test new ideas
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MYSTERY SHOPPER
– For Shopping centres and Retailers
– National benchmark
– Training
– PowerBI analytics
– Tracking of service levels
TENANT SURVEY
– Future space requirements
– Value for money
– Lease renewal outlook
– Satisfaction ratings
– Real issues
ONLINE
– Snapshot survey
– Social media
– Online panels / focus groups
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Do you know your customer?
CONSUMER ANALYTICS
Clients use this information to understand their customers and improve marketing, leasing strategies, tenant mix, site selection, and market insights.
New Product Development
Urban Studies Shopper Review (USSR)
Urban Studies Shopper Review (USSR) measures Google Reviews through AI to track performance, and benchmark stores and centres in order to improve service and overall performance.
Urban Studies Shopper Index (USSI)
Urban Studies Shopper Index (USSI): a quarterly publication that ranks the super-regional shopping centres in South Africa based on Google Review ratings. The index is based on a consumer analytics product developed by Urban Studies. This tool aggregates Google Review ratings for shopping centres with a Google Page.