URBAN STUDIES SHOPPER INDEX FOR REGIONAL CENTRES

The Urban Studies Shopper Index (USSI) for regional shopper centres is an associated index of the Super Regional Index published in July 2024. In that publication, Urban Studies highlighted the value obtained from shopper reviews to improve and enhance the shopper’s experience. The index introduced non-traditional benchmarks that bridge the gap between qualitative (customer feedback) and quantitative (commercial elements) insights and illustrate how shoppers continue to use online reviews to guide their shopping choices in super regional centres.